First sale in under a week after a major revamp: what we put in place.

It took exactly 5 days! We doubted a lot, but we did it! Waking up on Saturday morning to an unexpected Stripe notification, I’m not going to lie to you, it isn’t unpleasant. :)

A bit of context

We’ve actually been working on Lutains for months, a landing page audit done by 2 humans (a dev and a designer) backed by Reddit data. We created it because, during our first project, we had a lot of trouble getting feedback. We trained ourselves, and we built this offer. We did several launches in the meantime, which helped us prepare better for this one.

By the numbers:

• 3 sales this summer (but we weren't convinced by the format)
• Around 1,200 followers on X
• 2 of us working full-time on our product

What we put in place on social media

We picked up the pace on X. The numbers aren’t mind-blowing yet, but they’re improving, and that’s what matters most. 🙂

Overall, over the last 7 days, that is:

• 19 posts
• 514 comments
• 20386 impressions
• 119 new users on our website

The conversion rate is therefore 0.84%. That’s not too bad considering the price is still relatively high for indie hackers who are generally accustomed to subscription prices below $29, and the many curious people who went to check out our page.

On the pure marketing side

Several small things have been put in place.

1. We asked our beta testers for testimonials, which we added to our page.

More social proof = more trust = more sales (at least, it helps). 2. By analyzing PostHog's data, we found that users were abandoning the signup process.

So we added (even more) social proof to show that the product is actively used and, above all, that people are happy with it.

3. Not the easiest decision, but we lowered the price from $149 to $99. We remembered reading an interview with Olly from Roast My Landing Page back in the day. He mentioned starting at $49 and raising his prices later.

Clearly, it was the right strategy. A few hours after publicly owning our price drop in a post, we made a sale. The price will then increase progressively.

What's next

We realize we need more traffic. So Aymeric started developing a free product that will redirect to Lutains; we can't wait to see what that brings.
And maybe we’ll gather a bit of courage to finally start sending cold DMs… To be continued. 🙂

Have a great Sunday, everyone!